1. Paid Search& Performance Media Strategy and Execution
- Traffic acquisition => special focus on how to drive qualified conversion traffic from all performance media channels including SEM (brandzone, PPC), re-targeting on Bai du, We chat, Dou yin, RED…
- Cooperate with SEM agency to develop SEM and Retargeting strategy, PPC analysis and updates, assets/landing page strategy based on business objective; and to ensure we got learning and implication from each campaign.
- Manage media agency and work closely on daily basis to optimize performance and ensure brand presence, generating meaningful learning and implications from each campaign.