1. Paid Search& Performance Media Strategy and Execution
- Traffic acquisition => special focus on how to drive qualified conversion traffic from all performance media channels including SEM (brandzone, PPC), re-targeting on Bai du, We chat, Dou yin, RED…
- Cooperate with SEM agency to develop SEM and Retargeting strategy, PPC analysis and updates, assets/landing page strategy based on business objective; and to ensure we got learning and implication from each campaign.
- Manage media agency and work closely on daily basis to optimize performance and ensure brand presence, generating meaningful learning and implications from each campaign.
1. Work in partnership with labs for fabric testing and other relevant testing.
2. Maintain and coordinate with central team for operational and compliance metrics relevant to mainland China compliance issues.
3. Partner with internal and external stakeholders, to maintain and manage local labelling compliance with China regulations.
4. Collect and file testing reports&documents and update the results to central team timely
5. Maintain referential data in SAP and cross-checking with central team 6. Close network with central team/DC/Stores to secure trade compliance strategy and policies well executed in practice
Job Family Group Description - Facilities and General Services :Gathers all jobs providing services for the smooth and safe running of our company. Includes jobs responsible for buildings maintenance, health and security at work as well as indirect purchasing activities.
Mainly be responsible for official Redbook platform maintenance, including calendar update, social content execution, performance monitoring and other related social campaigns launch, ensure all projects are well updated and executed.
To support different digital/social projects through collaboration with third-party digital platforms, as well as to manage external agencies on daily communication.
To support the communication with digital media partners to deliver qualified content
Be responsible for clipping and performance sharing within PR team
Responsible for Inventory Control of China.
Regularly check and ensure data accuracy in system.
Work close with related department to speed up the efficiency of deal with inventory issue.
In charge in annual stock take and other related works.
北京：北京市 朝阳区 朝阳门外大街22号泛利大厦608室
广州：广州市 天河区 天河路208号粤海天河城32楼3208室
深圳：广东省 深圳市 南山区大冲一路18号华润置地大厦E座33层C1
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